The principles

The Ecology of Strategy rests on a set of principles that guide how we look at organisations and how we accompany their evolution.

1. Every organisation is a living ecosystem.

No organisation exists in isolation. It is shaped by the people, communities, institutions, knowledge, resources and environments with which it interacts.

2. Governance creates conditions rather than control.

Governance is not simply a system for directing behaviour. Its deeper role is to create the conditions for people and communities to collaborate, decide and evolve.

3. Diversity creates resilience.

Different perspectives, experiences, disciplines and forms of knowledge are not obstacles to coherence. Properly connected, they are sources of adaptability and resilience.

4. Relationships determine performance.

Structures matter. But what happens between people and between parts of an organisation often matters even more. Trust, communication and the quality of interactions shape what a system can actually achieve.

5. Strategy is an evolutionary process.

Strategy cannot be reduced to a plan made once and implemented unchanged. It is an ongoing process of sensing, deciding, learning and adapting to a changing environment.

6. Learning sustains transformation.

Sustainable transformation happens when an organisation develops the capacity to learn from experience, adjust its practices and continually renew itself.